As far as corporate event venues, Loft on Lake is pretty unique – we’re a bit biased of course, but the space is flexible and adaptable enough that even though it’s the same space, no two events look alike.
So when Jameson needed to create a complete branded experience for close to 300 bartenders and bar owners from all across Chicago for an evening of live music, entertainment, prizes and, of course, endless Jameson for all – Loft on Lake was ready.
In the beginning, the details weren’t clear, but there was no doubt this would be a spectacular event – and when it was finally time, Legacy Partners, the agency responsible for planning the event went all-out in putting on a great show. There were dozens of vendors involved – including Jordan’s Food of Distinction, a caterer we’ve had in the space many times for weddings and other corporate events. But there were vendors for light, sound, decor and more – and as all the pieces arrived piece-meal – furniture, AV equipment and whiskey barrels quickly filled the space. And, after an entire day of setting up, we still weren’t sure the space could fit it all or where the pieces would be placed. But sure enough, it all came together effortlessly.
The event, as you’ll see below, was an immense success. Filled to capacity and with constant entertainment, this event went off without a hitch. It was interesting, seeing Loft on Lake transformed in this matter, in contrast to the many soft, romantic weddings we host, the light played off the exposed brick and gave it a club-like, urban feel. Scroll down for the amazing photos.
The Jameson team turned our front space into a VIP, black-label experience for their top shelf varieties.
In the main space, two large bars were set up on actual whiskey barrels, courtesy of Art of Imagination
The layout also included lounge-like seating sections courtesy of CORT Event Furnishings
The band performed later in the evening to a packed space of 300 guests.
Photos courtesy of Lofty Weddings Photography